I think one of the coolest business intellegence tools is a customer relationship manager (CRM). I have a friend that is a sales manager that has told me he couldn't do his job without a CRM. It has become as intregal to sales and marketing as a finance ERP like SAP is to finance organizations. A large number of the marketing roles I have applied for have required experience with a CRM. I recently completed Google's Google Analytics Individual Qualification certification, which Google offers for free. I thought I would see if SalesForce offered similar training. I was suprised to…
