JASON M. BUNNELL
4330 Travis St. #115 Dallas, Texas 75205 (214) 649-4477 LinkedIn jason.bunnell@gmail.com
SENIOR LEVEL MARKETING PROFESSIONAL
DIGITAL MARKETING ~MARKETING ANALYTICS ~ SOCIAL MARKETING
Customer focused marketing and sales professional with extensive background in identifying effective
marketing strategies, and product opportunities through customer analysis, social marketing, site
development, and optimization. Highly skilled in influencing strategy, segmentation, and campaign
execution. Generated revenue growth utilizing sophisticated marketing strategies. A strong fact based
decision maker who analyzes marketing statistics with keen insights enabling companies to anticipate
trends and determine best actions that are guaranteed to take the company to the next level.
CORE COMPETENCIES
Product Monetization Strategies
Customer Relationship Management
Cross pollinating web and social property
strategies
Online and Offline Marketing Strategies
Product Development
Video Marketing
Measure and Track Marketing Initiatives
Search Engine Marketing and Site
Optimization
Database Marketing
Data Analysis
Customer Segmentation
Web Analytics
Digital Marketing
Customer Relationship Management
Excel, Hyperion, SAP, Business Objects,
SQL, MySQL, MongoDB, Google
Analytics and data warehousing
PROFESSIONAL EXPERIENCE
Blue Gorilla, Dallas, Texas 01/2014 – current
Marketing Consulant
Developed, built, and improved three mobile concepts. Developed cross pollenating marketing campaigns
utilizing Facebook, Twitter, YouTube, and internal and third party sites. Produced 15 episodes on YouTube that
generated over 25 thousand views and a continual stream of traffic. Optimized site and mobile design and
interface to drive increased goal conversion. Certified with Google Analytics and have managed nine site
properties to increase incoming traffic and goal conversion. Managed database and customer relationship
management (CRM) tools and acquired free leads utilizing public available data from sources including
data.gov, Dunn & Bradstreet, and ReferenceUSA. Participated in Dallas Startup Weekend, Lean Startup
Machine, One Million Cups Dallas, and a variety of other community startup events and hackathons.
Key Contributions and Accomplishments:
Built traffic through multiple channels including web properties, social accounts, online video, and
mobile applications.
Gained approximately 25% increase in YouTube views year over year with over 20,000 total views.
Designed a mobile app that initially led to over 1,000 downloads with a 4.8 rating.
JASON BUNNELL, PAGE 2
Sabre Holdings, Southlake, Texas 10/2004 - 01/2014
Technology and e-commerce company in the travel and hospitality industry
Marketing Analytics & Strategic Planning Principal, 05/2008-01/2014
Senior Financial Analyst, 12/2003-12/2005
Financial Analyst, 06/2003-12/2003
Strategy & Marketing Analytics Principal: Managed various marketing campaigns including email by tracking
open and conversion rates to improve conversion goals. Developed product strategies and built business cases
for individual products and coordinated a prioritized development schedule. Developed and tracked key
performance indicators that tracked the success of various strategic initiatives. Developed income statements
and KPIs for primary marketing segments to analyze customer profit contribution. Mentored summer interns on
an extensive group project. Took several products through the development life cycle from conception to
launch. Developed and maintained various weekly and monthly reports.
Senior Financial Analyst: Provided financial planning/analysis for all non-air revenue and the technology
expense lines. Created annual budgets, P&L statements, monthly variance explanations and forecasts.
Prepared reports and conducted presentations for the SEC, the U.S. Department of Commerce, and the board
of directors.
Key Contributions and Accomplishments:
Designed and launched web based dashboards to over 1,000 employees consolidating seven data
sources into a single tool.
Created and managed customer segmentation for over 20,000 customers and identified large group
opportunities through improved customer insight analysis.
Drove the growth of a $20M digital media business through digital media campaign performance
analysis and reporting.
Managed ~$500M in revenue and worked with the distribution team to reconcile and forecast volume,
rate, and growth on a regional as well as customer basis.
Promoted twice based on exceptional performance. Recognized as a thought leader and key
contributor to the marketing organization and subsequently promoted to Marketing Analytics Principal.
EARLIER EXPERIENCE
WorldCom Group, (now MCI), Richardson, Texas 09/2000 – 02/2003
Financial Analyst
Assisted in the development of capital plans and expense budgets. Provided financial planning and analysis for
multiple teams across the organization.
First Oak Capital Company, Dallas, Texas 01/1998 – 06/2000
General Manager
Assisted in startup operations for franchised retail businesses. Attended franchise training for three quick serve
restaurant concepts and one service business. Developed store layout, product mix, pricing, and profit margins
for multiple properties. Managed all day-to-day operations. Responsible for recruiting, hiring, training,
developing, scheduling, payroll, and employee management. Managed 20 direct reports. Active in developing
and implementing successful marketing plans resulting in $4.5M in annual revenues. Prepared and analyzed
store financial data to realize growth opportunities.
EDUCATION AND PROFESSIONAL DEVELOPMENT
Bachelor of Science, Business Administration, Baylor University, Waco, Texas December, 1997.
Google Analytics Individual Qualification Certification, valid through September 2016.